BizworkTV Launches & Celebrates the Entrepreneurial Spirit
Two Small Business Women Owners Combine Their Talents and Expertise to Launch bizworkTV
Small business owner and brand journalist Mayra Ruiz-McPherson, founder of the marketing ingenuity practice Ruiz McPherson Communications, and Creative Director Karina Djijo, a Northern Virginia-based photographer and founder of Djijo Studios, have become partners in “creative crime” to launch a new internet-based marketing show called bizworkTV.
bizworkTV episodes have a strong focus on marketing and PR topics impacting business owners, however, other topics will also be covered including information technology, accounting and more. Interviews with entrepreneurs, bloggers and small business proprietors are also highlighted.
How the Idea for bizworkTV First Began
“The idea behind bizworkTV has numerous years behind it,” shares Ruiz-McPherson, who first came up with the concept in 2010. “My initial ideas had no name to them and were rough and undefined. In fact, I actually gave the entire bizworkTV-like concept to a close colleague who asked for my creative input and ideas on behalf of his employer. The employer, at the time, was seeking to launch a blog catering content to SMBs (small-to-medium-sized businesses).
It was then I suggested a strong focus on small businesses highlighting their behind-the-scenes activities or focusing on business owners in action. I had also suggested interviewing a variety of thought leaders and subject-matter experts with helpful content and information tailored towards entrepreneurs.” However, the blog that was eventually launched by the employer did not incorporate the in-depth reporting Ruiz-McPherson had so passionately envisioned.
“That was more than okay,” states Ruiz-McPherson. “It wasn’t my blog, after all, and my ideas had been just that: ideas. In the end, my friend’s employer rounded up several guest bloggers, many who were small business owners themselves and yes, even I was roped in for guest blogging as well.
”Over time, Ruiz-McPherson realized the direction of the employer’s blog created an opportunity and niche for her to build upon. “I wanted very much to pursue my original ideas to interview small business owners and proprietors on-site at their locations to showcase the vitality and the challenges in their everyday,” Ruiz-McPherson explains. “Since my original ideas for in-depth, on-site reporting had been left untouched, I decided to back pocket my concepts and revisit them at a later date when I would be more ready to give them the attention and life they deserved.”
How Adding *Just a Touch* of Djijo Changed Everything!
“You know it’s one thing to talk or dream about doing something but until you actually do it, the energy behind the idea remains completely locked; that is of course until someone comes along with a key that sets your momentum completely free and helps to bring your creative forces to life,” Ruiz-McPherson reflects fondly as she thinks about her bizworkTV show partner, Karina Djijo. “And that’s exactly what Karina has done. She literally walked into my life, lit up my world, believed in my bizworkTV vision, totally jumped in and has poured her heart and creative soul into this project ever since. I never imagined I would have someone as exquisitely talented as Karina join forces with me so early on in this endeavor. I’m thankful every single day for her expertise, her time, her creative mojo but most of all … for her amazing friendship.”
Moving Forward with Djijo In Tow
According to Ruiz-McPherson, bizworkTV was essentially born long ago. However, it’s only recently the timing seems right to produce and launch the show. “I’m so ready,” says Ruiz-McPherson enthusiastically, who believes her web-based show’s creation has been well worth the wait. “I’m in a much different place and space today. I can now dedicate both time and resources to this very special and personal project and am thrilled to finally get the ball rolling,” shares the longtime marketing & PR consultant. “As owner of a small business myself, and as someone who works with other SMBs regularly, I feel very fluent in the topics and subjects that matter to business owners most.”